{"id":5515,"date":"2026-03-19T11:21:39","date_gmt":"2026-03-19T10:21:39","guid":{"rendered":"https:\/\/ventureo.fr\/courses\/%f0%9f%8c%8d-strategie-de-developpement-international-hotellerie-tourisme\/"},"modified":"2026-03-19T11:21:40","modified_gmt":"2026-03-19T10:21:40","slug":"%f0%9f%8c%8d-strategie-de-developpement-international-hotellerie-tourisme","status":"publish","type":"courses","link":"https:\/\/ventureo.fr\/en\/courses\/%f0%9f%8c%8d-strategie-de-developpement-international-hotellerie-tourisme\/","title":{"rendered":"\ud83c\udf0d International Development Strategy - Hotels &amp; Tourism"},"content":{"rendered":"<p>Ma\u00eetrisez les <strong>fondamentaux du d\u00e9veloppement international<\/strong> dans le secteur h\u00f4telier et touristique. De l&#8217;<strong>\u00e9tude de faisabilit\u00e9<\/strong> \u00e0 la construction d&#8217;un <strong>business plan solide<\/strong>, including the <strong>diagnostic strat\u00e9gique<\/strong> (SWOT, PESTEL, Porter) et le <strong>marketing op\u00e9rationnel<\/strong>, ce cours vous donne toutes les cl\u00e9s pour concevoir, piloter et financer un projet d&#8217;implantation \u00e0 l&#8217;\u00e9tranger. Une approche compl\u00e8te, structur\u00e9e et orient\u00e9e terrain pour les professionnels du management h\u00f4telier.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ma\u00eetrisez les fondamentaux du d\u00e9veloppement international dans le secteur h\u00f4telier et touristique. De l&#8217;\u00e9tude de faisabilit\u00e9 \u00e0 la construction d&#8217;un business plan solide, en passant par le diagnostic strat\u00e9gique (SWOT, PESTEL, Porter) et le marketing op\u00e9rationnel, ce cours vous donne toutes les cl\u00e9s pour concevoir, piloter et financer un projet d&#8217;implantation \u00e0 l&#8217;\u00e9tranger. Une approche [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5639,"template":"","course-category":[],"course-tag":[],"class_list":["post-5515","courses","type-courses","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/courses\/5515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/media\/5639"}],"wp:attachment":[{"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/media?parent=5515"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/course-category?post=5515"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/course-tag?post=5515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}