{"id":7287,"date":"2026-07-21T07:17:01","date_gmt":"2026-07-21T05:17:01","guid":{"rendered":"https:\/\/ventureo.fr\/courses\/%f0%9f%8e%af-ce-que-vos-clients-achetent-vraiment-de-la-proposition-de-valeur-au-product-market-fit\/"},"modified":"2026-07-21T12:29:48","modified_gmt":"2026-07-21T10:29:48","slug":"%f0%9f%8e%af-ce-que-vos-clients-achetent-vraiment-de-la-proposition-de-valeur-au-product-market-fit","status":"publish","type":"courses","link":"https:\/\/ventureo.fr\/en\/courses\/%f0%9f%8e%af-ce-que-vos-clients-achetent-vraiment-de-la-proposition-de-valeur-au-product-market-fit\/","title":{"rendered":"\ud83c\udfaf What Your Customers Really Buy: From Value Proposition to Product-Market Fit"},"content":{"rendered":"<p>\u00abCustomers don't buy products, they hire solutions to make progress in their lives.\u00bb This phrase by <strong>Clayton Christensen<\/strong> summarize the stakes of this second part of the Business Model journey: to switch from a posture <strong>product-centric<\/strong> to a posture <strong>user-centered and market-driven<\/strong>. Throughout L\u00e9a's adventure, the creator of a personalized culinary coaching app, you will learn to mobilize the <strong>Jobs to Be Done<\/strong> and the <strong>Value Proposition Canvas<\/strong> to formulate a strong and prioritized value proposition. You will then discover how <strong>Iterate, pivot, and measure Product-Market Fit<\/strong> with the Lean Startup method, then how to build your <strong>revenue model<\/strong> by combining existing patterns. The journey concludes with a tangible deliverable: your completed Value Proposition Canvas and your business model pattern matrix.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00ab Les clients n&#8217;ach\u00e8tent pas des produits, ils recrutent des solutions pour progresser dans leur vie. \u00bb Cette phrase de Clayton Christensen r\u00e9sume l&#8217;enjeu de cette deuxi\u00e8me partie du parcours Business Model : basculer d&#8217;une posture centr\u00e9e produit \u00e0 une posture centr\u00e9e utilisateur et march\u00e9. Au fil de l&#8217;aventure de L\u00e9a, cr\u00e9atrice d&#8217;une application de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7315,"template":"","course-category":[],"course-tag":[],"class_list":["post-7287","courses","type-courses","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/courses\/7287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/media\/7315"}],"wp:attachment":[{"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/media?parent=7287"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/course-category?post=7287"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/ventureo.fr\/en\/wp-json\/wp\/v2\/course-tag?post=7287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}